AZEK® Building Products Unveils App Update Designed to Bring Dream Decks to Life
Enhanced Features Build on the Success of the AZEK Deck Designer and Previous Brand Apps
For more than 30 years, AZEK® Building Products has been an innovative leader in designing and providing premium decking products. And now, the brand is bringing the latest in deck design technology directly to contractors and consumers with a new app update.
AZEK's updated app combines its signature user-friendly experience with the success of its recently launched Deck Designer. Updated to give customers the opportunity to bring their dream outdoor living spaces to life, the new app makes it easy to lay out unique, 3D designs using 140-plus product options that include premium AZEK and TimberTech decking, railing, lighting and accessories. When those custom designs are complete, consumers can then download a list of materials that they'll need during the construction process. The app also helps locate local contractors and dealers.
"The AZEK app has been a huge hit since its debut on iOS in 2014. That's why we're excited to incorporate many of its features into this new update to make it easier for people to create and save deck designs on the go," said Julia Fitzgerald, CMO of AZEK Building Products. "Contractors and customers alike love seeing how they can visualize their AZEK Deck and Rail design in the backyard, and the Augmented Reality mode features new markerless technology that's available in both life-size and dollhouse versions."
AZEK's updated app adds a long list of new features and benefits, including a mirrored experience of the web Deck Designer that allows consumers to create virtual deck designs on the AZEK website and a Snapshot Mode that allows consumers to upload or snap a photo of their own outdoor space before attaching their virtual deck to the image. The app also comes with template decks to help customers get their designs started, as well as customized collections of user saved deck designs.
"Since the launch of our Deck Designer in January, we have received consistent feedback that people love visualizing their dream decks before investing in them. There are even templates that help guide creativity for homeowners who need a little inspiration," Fitzgerald said. "Ultimately, bringing AZEK's innovative programs together in this update will make virtually designing and saving dream deck images easier than ever before."