Boral Consolidates Boral Composites, Tapco International Brands Under Single Division
As part of its ongoing transition following last year’s acquisition of Headwaters Inc., Boral® is consolidating its siding, trim, shutters, and accessories under a single division—Boral Building Products. The repositioning, which combines Boral’s former Composites group and Headwaters’ Tapco International, preserves some of the industry’s most well-known products and brands while allowing for streamlined internal and external operations. The new Boral Building Products division will serve as the umbrella over 12 independently identifiable brand names: Atlantic® Premium Shutters, Builders Edge®, Foundry® Specialty Siding, Grayne® Engineered Composite Shingles, Kleer® Lumber, Mid-America Siding Components®, SturdiMount®, Tapco Tools®, TruExterior® Siding & Trim, Vantage®, Versetta Stone®, and Wellcraft Egress Systems®.
“The merging of the Boral and Tapco families has brought together some of the industry’s most well established and well-respected exterior product brands. As we officially re-position the two companies under a single banner, the Tapco company name has been phased out—but its brand legacies remain,” says Joel Charlton, President of Boral Building Products. “Atlantic, Builders Edge, Foundry, Grayne, Kleer, Mid-America, SturdiMount, Tapco Tools, TruExterior, Vantage, Versetta Stone, and Wellcraft will continue to operate as individually identifiable brands under the umbrella of the Boral Building Products division and Boral North America.”
The Boral Building Products division is headquartered in Wixom, Mich. Products from the 12 brands will continue to be available from the same suppliers and distribution channels.
“At our core, Boral Building Products helps our customers create beautiful structures for residential and commercial projects,” adds Charlton. “But what sets us apart is what’s behind the products themselves: An unwavering commitment to safety for our employees, customers, and partners. A legacy of service that ensures every customer can build better. An education and marketing support network that reaches across the channel. And a commitment to innovation whose proof lies in our decades of leadership and in our continual work to develop the next big thing in building products.”
The creation of Boral Building Products also brings the launch of a newly enhanced website, www.boralbuildingproducts.com. Among a host of new features, the website includes thorough product information and literature, image galleries and case studies, and blogs for each brand with industry insights, trends, and strategies.