Jack Leary of Impact 180 Consulting Group Hosts Webinar
In April, Impact 180 Consulting group, in conjunction with Epicor hosted a webinar intitled:
Knowing Your Customer: How LBM Businesses Can Adopt Customer Engagement Strategies
A very hot topic in the LBM industry, the webinar covered the process of moving beyond old school “one size fits all” marketing efforts to the current practice of Omni-Channel marketing. Topics discussed during the event included:
- Why and how LBM Dealers and Distributors need to implement customer engagement marketing
- Remaining competitive by tying together every customer interaction
- The difference between customer marketing vs. customer engagement
- The effect customer engagement has on sales
- How to gather complete customer Information
- New approaches to knowing your customer
- Implementing customer engagement marketing and ROI
Epicor invited over 12,000 clients and prospective clients from around the world to attend.
If you have interest in receiving a recording of the webinar sent to your inbox, e mail your request to: firstname.lastname@example.org
About Impact 180:
Impact 180 is a group of senior professionals with backgrounds in LBM retailing, operations, merchandising, marketing & communications, manufacturing, customer relationship management, market research, product ideation, creative ideation and execution.